CineEmerge Show Comes To Hollywood
- October 31, 2019
- Shane Hurlbut, ASC
NAB are hosting a brand new show with a stellar cast called CineEmerge!
LA-based filmmakers and future filmmakers, this is a post that you are going to want to read!
This new, interactive and community-building experience is a platform where creative professionals can explore emerging trends in cinematic artistry and motion picture production. If the name NAB or the opportunity to meet with creative professionals hasn’t already grabbed you then how about the line up of names that will be at the one-day-only event to give speeches and Q&A’s. We’re talking about Directors of Mission Impossible films, The Incredibles and Ratatouille and more; Cinematographers of Joker, Star Wars: The Rise of Skywalker, Ad Astra, Gemini Man and Once Upon A Time In Hollywood; Vice Presidents of Post Production for Marvel and of Studio Operations at The Walt Disney Studios to name but a few! Just look at the names below and click the links:
All production and cinema professionals are invited to attend the event, an interactive and community building experience where you can explore in-depth perspectives on emerging trends shaping the future of content creation – feature, episodic and short formats that are in demand for presentation across every platform.
“We are excited to bring the power of NAB Show to the vibrant Hollywood creative community,” said NAB Executive Vice President of Convention and Business Operations Chris Brown. “This new event will help navigate ongoing industry shifts and serve as a launchpad for conversations to be continued at NAB Show in April.”
Meet your peers, discover new products
The total experience of CineEmerge includes expert-lead topical discussions, curated product-focused technical talks, gear and technology displays, community mix hour and opportunities to meet peers, garner new connections…and get your next job!
Here’s some more info on the panels featured at CineEmerge:
- The impact of HDR, on set, post and displays – the present and future
With consumer viewing driving the adoption of HDR and estimates of 1/3 of North American household displays being HDR by the end of 2019, content creators are adapting to this new technology on set, in post and delivery. This panel of technologists and creatives will address the benefits and current challenges when working with HDR from production to consumer consumption. Discussion topics will include: the onset evolution such as monitoring, pipeline, shadow depth, imaging chain. Display technologies such as HDR 10, Dolby Vision, and HLG.
- A Case Study for HDR/SDR from the set of Sweet Magnolias
As HDR continues to grow in the minds of the film makers and how to tell their stories, it is becoming even more important to have the right tools on set to make decisions for both the SDR and HDR Deliveries. Most importantly, maintaining the cinematographer’s creative intent seen on set and carried thru the post production pipeline.
Join Colorfront’s CTO Bill Feightner and Brandon Heaslip with DIT Tyler Blackwell as they discuss color science, cameras, monitoring and analyzing tools used on the set of Sweet Magnolias and in Post Production. They will discuss how they were able to streamline both production and post production pipelines for both SDR and HDR workflows while maintaining the creative intent of Cinematographer Brian Johnson.
- The Wild West of Lens Metadata
This panel of optical experts will discuss the importance of lens metadata, the open source and license solutions. The discussion will cover Cooke/I, Zeiss XD, and LDS 2 and what the Cinematographer, DIT and crew need to plan for when working with lens metadata. What are the long term benefits for budgets and producers, and where will the immediate costs be allocated. Join this group of notables addressing these questions that impact all aspects of production.
- Creative Masters Spotlight: Making a Hollywood Blockbuster
Hear the latest insights from creative masters behind some of this season’s largest blockbuster projects as they share their POV’s from the sets. The conversation will explore how they inspire creativity, the on-set successes and challenges they faced, insights on special technologies and future trends in the industry, and more wit and wisdom from behind-the-scenes of these iconic feature films.
CineEmerge aims to bring storytelling insights and inspiration to the community, extending and enhancing the NAB Show experience for content creators. The 2020 NAB Show, April 18 – 22 in Las Vegas, will feature a new CineCentral Pavilion, where exclusive education and networking opportunities will be available for CineEmerge attendees.