How To Light And Expose A Bar Scene: Coors Light Pt. 3

INCLUDED IN THIS LESSON:  13 Minutes of Instructional Video, In-Depth Written Breakdown-SUPPLIED W/ENGLISH SUBTITLES

IN THIS LESSON YOU WILL LEARN:  Commercial Cinematography is very different than Narrative.  A shot can be designed for 4-10 minutes, but in a commercials you have 15 to 30 seconds to convey your story, your message, your style and your attention grabbing imagery.  This lesson is Part 4 in a 7 Part series on Commercial Cinematography on what it takes to stay on schedule, on budget, light product, cans, bottles and liquid and deliver the 2 seconds of brilliance per shot.

Lighting and Exposing a bar can be tricky business when you have a lot of ground to cover. In Part 3 of this lesson, Shane Hurlbut, ASC discusses how he lit the bar scene in the Coors Light commercial. This is a firsthand look into the world of commercial filmmaking and what it takes to make your day.

  • Understanding how to light and expose a bar environment.
  • The importance of atmosphere and maintaining realism in the scene.
  • How to accentuate your surrounds and immerse your audience in the minutiae.
  • Knowing the tools to help get the job done.
  • Using practical lights to pull out the environment.
  • How to communicate with your team to execute the vision.