Advanced Commercial Directing
THIS COURSE INCLUDES: 10 Lessons, 1 FREE Lesson, over 2 hours of Instructional Video, detailed written Breakdowns, Agency Boards, Director’s Treatment, shot lists, storyboards, and BTS Stills
IN THIS COURSE YOU WILL LEARN: How do you get noticed? How do you communicate your vision? It all comes down to building that “Director’s Treatment”, the “Agency Phone Call”, and “Storyboards” that excite not only the agency but the client. In this course Shane Hurlbut, ASC director/Cameraman breaks down the early discussions with the agency, creating a treatment, navigating pre-production, and how to execute the vision in production. This is a thorough step-by-step analysis of everything you will need to consider as a director wanting to enter into the world of commercial television production and the various hurdles you’ll have to face and how to overcome them. This course will give you the foundation you need to execute your vision to create the commercial that you want to make. It does not stop there learn how to build your treatment and pitch for the job, how to stand out from the rest, how to build visual presentation that WOW your Agency/Client, how to breakdown the agency boards and build your own, how to breakdown the casting process, understanding your brand and how to follow their voice, how to create a shot list and include the agency/client in this process, what it take to budget and plan your shoot days, how to manage expectations and delivering the project that everyone is happy with. ENGLISH SUBTITLES INCLUDED
<<<Kristen M>>> Wow. Once again – very interesting and insightful, Shane. Many Thanks! I can not wait to see the next episodes. Cheers. Kris
<<<Braden B>>> Very very nice Shane. I have always been the agency guy on the receiving end of pitch docs so I’ve never seen things from this perspective. Thank you for sharing. Looking forward to part two. I would also encourage people to proofread these documents a thousand times or hire a proofreader. Nothing starts off a pitch worse than typos. It just immediately sets a tone of unprofessionalism even if the talent is stellar.
<<<Melody T>>> This was fabulous, thank you, Shane!
I’m curious how long you typically spend crafting a treatment like this? I know that it is just part of the business, but it can be such a letdown to spend hours on a treatment that never goes anywhere. And on the other side of that, the irony getting hired sometimes from just a one sentence pitch.
<<<Ahmed>>> Dear Shane, really awesome stuff waiting to see the whole series.
Module 1 – Pre Production & Production +
Module 2 – Commercial Theory +
Module 3 – How to WIN the Spot +