How To Light Beer In A Glass: Coors Light Pt 6

INCLUDED IN THIS LESSON:  8 Minutes of Instructional Video, In-Depth Written Breakdown-SUPPLIED W/ENGLISH SUBTITLES

IN THIS LESSON YOU WILL LEARN:  Commercial Cinematography is very different than Narrative.  A shot can be designed for 4-10 minutes, but in a commercials you have 15 to 30 seconds to convey your story, your message, your style and your attention grabbing imagery.  This lesson is Part 6 in a 7 Part series on Commercial Cinematography on what it takes to stay on schedule, on budget, light product, cans, bottles and liquid and deliver the 2 seconds of brilliance per shot.

In commercials it is absolutely crucial that you make the product look amazing. In Part 6 of this lesson, Shane Hurlbut, ASC discuss his process on how he made the Coors Light beer look absolutely scrumptious in his commercial. This is a firsthand look into what it takes to light a liquid in a glass for the audience. You’ll leave with the tools and tips to get the most out of your products and to lure your audience in.

  • Understanding how to light liquid.
  • Understanding the importance of picking the right fixtures to get the job done.
  • The process and theory to dial in the look that you need.
  • The tips and tricks to wow the client.
  • How to make your liquid flex for the audience.
We are directing all comments and questions to our New Forum, please find the related course in the forum’s categories to submit.