Replicating The Sun with Artificial Light: Coors Light Pt 4

INCLUDED IN THIS LESSON:  12 Minutes of Instructional Video, Detailed written Breakdown, Top down Lighting Schematics and Side by Side comparisons-SUPPLIED W/ENGLISH SUBTITLES

IN THIS LESSON YOU WILL LEARN:  Commercial Cinematography is very different than Narrative.  A shot can be designed for 4-10 minutes, but in a commercials you have 15 to 30 seconds to convey your story, your message, your style and your attention grabbing imagery.  This lesson is Part 3 in a 7 Part series on Commercial Cinematography on what it takes to stay on schedule, on budget, light product, cans, bottles and liquid and deliver the 2 seconds of brilliance per shot.

Have you ever been in the situation where you are watching the sun go down, or go behind a building an you know that we HAVE TO GO!!!!In this Lesson Shane Hurlbut, ASC dives in deep on how to replicate the sun on location once the agency figured out the wardrobe and the bottles and can placement, the sun was no more.  Get into his head on how he matches and balances the Artificial light to seamlessly cut into the day exterior work.  This is an art, it is about ratio’s and color temps along with light placement.

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