How To Light Beer In A Glass: Coors Light Pt. 6

INCLUDED IN THIS LESSON:  8 Minutes of Instructional Video, In-Depth Written Breakdown-SUPPLIED W/ENGLISH SUBTITLES

IN THIS LESSON YOU WILL LEARN:  Commercial Cinematography is very different than Narrative.  A shot can be designed for 4-10 minutes, but in a commercials you have 15 to 30 seconds to convey your story, your message, your style and your attention grabbing imagery.  This lesson is Part 6 in a 7 Part series on Commercial Cinematography on what it takes to stay on schedule, on budget, light product, cans, bottles and liquid and deliver the 2 seconds of brilliance per shot.

In commercials it is absolutely crucial that you make the product look amazing. In Part 6 of this lesson, Shane Hurlbut, ASC discuss his process on how he made the Coors Light beer look absolutely scrumptious in his commercial. This is a firsthand look into what it takes to light a liquid in a glass for the audience. You’ll leave with the tools and tips to get the most out of your products and to lure your audience in.

  • Understanding how to light liquid.
  • Understanding the importance of picking the right fixtures to get the job done.
  • The process and theory to dial in the look that you need.
  • The tips and tricks to wow the client.
  • How to make your liquid flex for the audience.