How to Control and DIffuse Sunlight: Coors Light Pt 2

INCLUDED IN THIS LESSON:  14 Minutes of Instructional Video and lighting schematics    –Supplied w/English Subtitles

IN THIS LESSON YOU WILL LEARN:  Commercial Cinematography is very different than Narrative.  A shot can be designed for 4-10 minutes, but in a commercials you have 15 to 30 seconds to convey your story, your message, your style and your attention grabbing imagery.  This lesson is Part 2 in a 7 Part series on Commercial Cinematography on what it takes to stay on schedule, on budget, light product, cans, bottles and liquid and deliver the 2 seconds of brilliance per shot.

This lesson is all about pre-production planning and understanding the demands that are put on you as a Director of Photography.  Plotting your day to the sun, finding locations that can give you 3 to 4 different looks, these are the things that have to be going through you mind on Commercials and Music Videos. This lesson is like a master class in Pre Production planning and HOW I PREP.

  • Logistics, what you need, how you are going to get it to the location
  • What gear is required to pull this off
  • What tools will be needed to transport (THINK OUT OF THE BOX)
  • What lifts will be needed for sun manipulation
  • Plotting your day around the path of the sun


<<<Drazen S>>> Great lesson. Great content. Thank you Shane.
<<<Branden B>>> Love love this Shane. Thank you so much.
<<<Victor P>>> Awesome!
<<<Melody P>>> Loving this Lesson, thanks!!
<<<Pavel R>>> Hi Shane! Always missing this kind of content about shaping the light. Really priceless knowledge.

ryanfreng 17 days ago

At 4:23 there’s what looks to be a big bounce on the camera side of the shot (in between the condors). Is this just a frontal fill for the shot? Thanks!

Daniel Steiner 22 days ago

Hey Shane, why excatly did you use gridcloth? We mainly use highlight a for blocking sunlight on our overhead frames for day exterior shoots, because the way how it diffuses light is more similar to an bright sunlit day. greets

  • Reply
    • Shane Hurlbut, ASC    20 days ago

      @Daniel Steiner Hi Daniel Steiner. I love HiLight and Half SOft Frost for Day Exteriors for sure, but what I did not want was skull eyes and our sun was directly over the top of us and I wanted this to feel more ambient, than having a sun direction which Hilight or half soft frost would have done and I would have gotten skull eyes on our beautiful actresses face. Not good. HA HA

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