How a Director Preps a Commercial-Century 21

INCLUDED IN THIS LESSON:  11:45 Minutes of Instructional Video, In-Depth Written Breakdown and Storyboards    –Supplied w/English Subtitles

IN THIS LESSON YOU WILL LEARN:  The commercial industry is quick, precise, and not for the faint of heart. A lot of people make their start as a commercial director/DP and it can help open doors, but it’s not easy to maintain. Jobs come and go like the wind and it’s a process to be prepared with a constant fluctuation of schedules.

In this Lesson, Shane Hurlbut, ASC discusses his time working with director Greg Popp on their Century 21 commercial and how they prepare with limited time. Since in commercials you don’t have the weeks of pre-production like the feature world, you need to maximize your efforts in all departments. Shane breaks down working with director Greg Popp in pre-production and on the day to get this commercial in the can, allowing you to be best prepared for any commercial shoot.

  • What steps to take to fully prep for a commercial shoot.
  • Working with different directors on different projects.
  • How to communicate the vision to the team.
  • Understanding the nuances of communication between departments.
  • Treating your project like a highway and creating the same direction.
  • How to use your boards as pre-visualization.
  • The importance of a director’s location scout.
  • How to prep with limited time on a commercial set.
  • Utilizing tools to recreate the commercial during the scout.
  • How a location scout can help dial in shots and lens choice.
  • Tips for working with your director.


<<<Thaddeus>>>I really appreciate your insight here. There are a lot of great points made here that I can consider immediately.
<<<Kurt>>>Great stuff!
<<<Troy>>>This is so cool and makes so much sense.
<<<Drazen>>>Great production quality of the video.
<<<Melody>>>Love this!
<<<Scott>>>Outstanding video, best of all because it’s spectacularly practical. You could do this on a million-dollar shoot or a $10,000 shoot.
<<<Jeff>>>Always great stuff!
<<<Adam>>>This is great information Shane!! Prep is so often pushed to the side as an after thought. What a great way to visualize the story.

aleck 8 days ago

Great guide to preparing storyboards which can be shot. Certainly simplifies agency-client relationship when the commercial accurately matches the boards.

  • Reply
    • Shane Hurlbut, ASC    6 days ago

      @aleck Hi Aleck, Absolutely, it seems so simple but so many directors never prepare. It seems to be the age of winging it and never doing their jobs.

    • Shane Hurlbut, ASC    6 days ago

      @aleck This director prepares so well and I wanted to share his process

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