How to Achieve The Commercial Director’s Vision

INCLUDED IN THIS LESSON: Production Schedule, Storyboards, Aerial Shooting Maps, Behind-The-Scene Stills, Rigging Examples, Cheerios Spot, and Exclusive Behind-The-Scenes. (Downloadable: Camera Package, Light & Grip List, Production Schedule, Roadmap)

IN THIS LESSON YOU WILL LEARN:  It’s one thing to have 10-15 setups in one day, but 30? Shane Hurlbut, ASC takes you through the final steps to the execution of the Cheerios Protein spot. You’ll get a first-hand look at “why” he employed three Canon C500s, ten hacked GoPros, a Canon 1DC and three Canon 5D Mk IIIs. When time is on the line, there is nothing more important than being in-sync with your crew and having a plan of attack.  With all of this, you can start to understand and exploit the best aspect of each camera in your arsenal giving you the confidence to achieve your director’s vision.

  • How to breakdown storyboards
  • How to use spreadsheets to create camera specific shooting schedules
  • How to organize your team to be elusive, quick, and in-sync
  • How to use DSLRs and GoPro to achieve a cinematic look
  • How to customize and rig your GoPro
  • How to immerse your audience with unique camera angles inside and outside of the car


<<<Ross>>> I actually saw this commercial on TV a couple weeks ago and was proud to say, I was trained by the guy that shot it.
<<<Noel>>> I just wanted to add a heartfelt thank you here to you Shane. A week or so after you posted your cheerios Lesson part two I was called by an Agency director who wanted to discuss a series of TVCs. Great. But this is the make or break part of this job.  I read through his spec and scripts and then read through your approach to cementing the cheerios spot. I borrowed some ideas and kept the enthusiasm up – you may say I stole your whole approach. Put together a document for them and sent it off.  I’ve just been advised the job is mine. 7 tvc spots to shoot for an Agency I’ve never worked with before. So thank you Shane for letting me have access to you to help make me more successful. I sincerely appreciate it.