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Inovativ Carts on a Game of Thrones Promo

  • April 12, 2013
  • Shane Hurlbut, ASC
Inovativ Carts on a Game of Thrones Promo

By Michael Svitak, Elite Team Cinematographer
MichaelSvitak.com

In the minds of many, there are basically two legitimate camera cart systems—Yager and Backstage.

 

Yager and Backstage

 

Well, make room for the third… Inovativ.

 

Inovativ Echo cart

 

Recently, I shot a promo for HBO’s enthralling television series “Game of Thrones” and had the opportunity to put the Inovativ Echo cart through its paces in a real set environment on 3rd Street Promenade in Santa Monica, CA.

 

Steadicam Operator Dennis Noyes (left) and DP Mike Svitak (right)
Steadicam Operator Dennis Noyes (left) and DP Mike Svitak (right)

This might not be the most important feature of this cart, but I can’t tell you how many pairs of sunglasses that have been scratched or smashed sitting on top of a camera cart. The Inovativ cart has a handy drawer where you can stash your personal items safely out of the way of the equipment. Moreover, it locks, so when we are shooting on the crowded open-air mall, I know my items are secure.

Combination locking drawers on top and bottom
Combination locking drawers on top and bottom

Locking wheels

And that’s not the only thing that locks! The wheels lock as well. A reliable function here, one that is extremely unreliable in the two other carts mentioned earlier.

Locking wheels
Locking wheels
Hydraulic disc brakes
Hydraulic disc brakes

The first thing my 1st AC Andrew Laboy did was raise the top shelf of the cart to accommodate large Steadicam cases, which also gave him a better vantage for pulling focus on a 17” monitor.

Andrew Laboy

Andrew Laboy

1st AC Andrew Laboy pulling focus
1st AC Andrew Laboy pulling focus

We needed a cart that was small and nimble for this job. I’m really looking forward to using some of the other Inovativ carts in the future.

Inovativ Echo on location, 3rd Street Promenade, Santa Monica, CA
Inovativ Echo on location, 3rd Street Promenade, Santa Monica, CA

Inovativ carts

 

  • Blueshape
  • cart
  • Cinematography
  • Cinematography Online
  • Film
  • Film Education Online
  • filmmaking
  • Freefly Systems
  • G-Technology
  • HP
  • hurlblog
  • innovativ
  • Matthews Studio Equipment
  • Musicbed

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*This offer is not specific to the Hurlbut Academy.

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  • Monthly Membership $14.99 /monthly annual membership Single Payment of $149.88 /annual
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  • Membership on Private Hurlbut Academy Facebook Group
  • Invitation to Attend Networking MeetUps
  • Public Facing Member Profile for Networking & Job Searching
  • Worldwide Interactive Community Map for Networking
  • Post your GEAR for Sale or Rental
  • Comments by Shane on Lessons & Courses
  • One phone conference with Shane First 100 people that sign up before March 11, 2019
  • Early Sign-Up & 15% discount on Live (in person) Workshops
  • VIP Status Enables you to see all New Content first before other Members
  • Illumination Experience Workshop & Masterclass Included
  • * If purchased at the regular price of $29.99/month for 12 months

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  • annual plan only Single Payment of $999.00 /annual
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  • Membership on Private Hurlbut Academy Facebook Group
  • Invitation to Attend Networking MeetUps
  • Public Facing Member Profile for Networking & Job Searching
  • Worldwide Interactive Community Map for Networking
  • Post your GEAR for Sale or Rental
  • Comments by Shane on Lessons & Courses
  • One phone conference with Shane First 100 people that sign up before March 11, 2019
  • Early Sign-Up & 15% discount on Live (in person) Workshops
  • VIP Status Enables you to see all New Content first before other Members
  • Illumination Experience Workshop & Masterclass Included
  • * If purchased at the regular price of $999.00 for 12 months

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