- March 4, 2010
- Shane Hurlbut, ASC
When I stumbled onto this HDSLR technology, I realized within minutes of using the technology that it was a “game changer” and the rulebook had to be thrown out and a new one created.
I thought if we can start a new rulebook, what if it is done to make a difference. There is so much waste in the film business that it boggles my mind. Sets are built, torn down, thrown into a dumpster, never to be seen again; all the wood, glue, nails, labor, design, creativity thrown into the trash.
Recycling is such an easy concept. We consume more than any other country in the world. When will we stop? When will we say no? Every little step that one single person takes adds up to a big change.
As a cinematographer I dislike curly-que fluorescent bulbs in my home because they are not warm like an incandescent lamp and their quality is very antiseptic. But as one who wants to try and make a difference I went out and changed every light bulb in my house to a fluorescent one. It cut my electric bill by 2/3rds and I am trying to make the smallest difference so that my children can experience a planet that will not be destroyed.
I moved my family way out of L.A. and chose to educate them at a public school, coach their sports teams and try to educate them about how our planet is sick and needs all of us to heal it.
Now to the point. The HDSLR technology recycles, it is small, it requires less space, less crew, less light, less power, less fuel, and less food. I can go on and on for a long time about how this technology produces less waste. The most important point is that with less waste also comes the power for infinite creativity. I have coined the phrase “small footprint, big vision.” Isn’t that what we want to teach our children and the world? Leave a small footprint, but have a big vision.
I ask all cinematographers, videographers, still photographers, directors, producers, agency creative’s, production companies, studios, actors, and technicians to embrace, push, sell, believe in, experiment, inspire, convince, persuade, not doing business as usual. Think out of the box to save our planet. It starts with one and grows to many. By the way, this HDSLR technology saves loads of money also. I will lead the march and unite as many co-collaborators to drink the HDSLR Kool-aid.