Big Winners: The SmallHD Story
- January 31, 2013
- Shane Hurlbut, ASC
While I was working at Hurlbut Visuals, Lydia came up with the idea of interviewing our sponsors for the blog and gave me the opportunity to direct those spots, as it was my dream to direct.
Our vision was to tell the story of the people who create the tools that we use to tell our own stories. So the quest began! I stumbled across the very unique story of two of our sponsors, Wes Phillips and Dale Backus from SmallHD. During our discussions of how we were going to conduct the interview, being that they were located all the way out in North Carolina, I heard the incredible story of how they succeeded in winning the legendary “Doritos: Crash The Superbowl Contest” not once… but twice and then how they used their earnings to fund the growth of SmallHD! Wow… as soon as Wes told me the whole story, I called Lydia and said, “We gotta make a documentary about this!” and she was all in.
A couple of months after my discussion with Wes, I found myself flying to North Carolina with a 5DMkII, a 24-70mm l series, a 70-200mm l series, some batteries, cards… and that was it! Managing the very small budget I had to work with, the funds that SmallHD provided went towards a motel, airfare, and a rental car.
Barrett, Wes’ brother and also the head of video marketing for SmallHD, along with Tim, another SmallHD employee, served as my entire crew. Only using one joker light with a chimera and a Lowell pro light, we scrounged up what gear SmallHD had and began interviewing everyone from the guys who worked in the shop to Wes and Barrett’s father, who is now working for the company.
If there is anything I took away from this experience, it was that everyone at SmallHD really loved working there. It was like being welcomed by this big family that is striving to constantly innovate and push their products to the next level. With indie filmmaking, your team and your support is absolutely crucial and SmallHD opened their doors and made the filmmaking process into something very enjoyable. Even the interview subjects had to be substitute gaffers. If anything can be said about indie filmmaking, it is that if you have the support of people like SmallHD and Hurlbut Visuals, you can tell great stories.
Wes Phillips – CEO
Dale Backus – CTO
Reed Phillips – Business Development/Dad
Barrett Phillips – Director of Creative Management
Nick Dimondi – Friend and Collaborator
Laura Phillips – Former Customer Support/Wes’ Wife
Produced, Directed and Photographed by Julien Lasseur
Executive Producers: Shane Hurlbut and Lydia Hurlbut
Editor, VFX Director and Sound Mixer: Matthew Macar
Camera Assistant and Gaffer: Barrett Phillips
Camera Assistant, Boom Op and Grip: Tim Cheek