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Term: Light-Dark Contrast

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The brightness of a color can be changed by adding black or white. Adding black is referred to as shading a color, while admixing white is termed tinting a color. Light-dark contrasts affect both the contrast between different shades and tints of one colour (in this case is referred to as monochromatic design), as well as the contrast between different pure hues which differ in their subjective brightness, such as the primaries yellow and blue. In any image, it is always the brightest color which is the first to attract the viewer’s attention. 

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